TU Dublin Accredited Digital Entrepreneurship Short Course
(5 ECTS-Part-time-Online)
1st - 5th* March 2021

The technology evolution presents significant opportunity and challenges for entrepreneurs. Access to markets and competitive landscapes require entrepreneurs to consider digital enterprises from the point of innovation. This course aims to aims to develop entrepreneurial competencies to systematically deal with the complex and ever changing digital environment. It will teach digital tools to enable students to build a viable new ebusiness and grow an existing business digitally. Students will critically evaluate the methods, techniques and technologies to navigate the digital landscape. Students will work on real business scenarios, and develop and execute an innovative online market offering.


This course is offered free or 90% subsidised rate of €50 for eligible applicants through the Government of Ireland July 2020 Stimulus Provision. See below for further information.

*Individual reflection and Group Assignment to be submitted by 12th March 2021. See ‘How will I Learn?’ section below. 

Who is this course for?

Sectors Impacted by Covid19

Individuals in sectors that have been significantly impacted by the Covid-19 Pandemic (e.g. hospitality, tourism, entertainment) who want to upskill for a new direction to enhance their employability or who want to learn to innovate for a redefined industry.

Aspiring and early stage Entrepreneurs

Individuals who are currently or recently self employed who want to develop their innovation and digital skills to enhance their venture and to develop new revenue streams.

Professionals who want to up-skill

Professionals working in industry who may want to upgrade their skill set to enhance their career trajectory and support their organisation to thrive.

UCD Innovation Academy Alumni

This course offers a great opportunity for graduates of UCD Innovation Academy Postgraduate programmes to 'deep-dive' into Design Thinking and build on the skills and tools already gained.

What you will learn.

On completion of this course, you should be able to

  • Critically analyse methods, techniques and technologies in digital landscape
  • Make informed decisions for planning a viable e-business and grow e-business digitally
  • Evaluate a number of advanced and emerging challenges of operating an existing business in a digital environment
  • Design an appropriate eBusiness model for selected marketing offering
  • Exercise self-direction and originality in developing the complex task of launching a business in a digital environment
  • Implement a business concept, interrogate its business model, and test its validity in the marketplace.

Full module description 

What you will gain.

Meet Your Facilitators

Norah Cussen

LECTURER IN TRANSVERSAL SKILLS, TU DUBLIN

Norah Cussen is a lecturer and researcher in Technological University Dublin and a Global Leader at the Society for Effectual Action. She is an advocate of entrepreneurial practices and building digital competences across disciplines. Norah has worked on many research projects, published papers and presented her work at international conferences. Highlights of Norah’s research include her Marie Curie- Sklodowska Fellowship with European Commission for Horizon 2020 researching Entrepreneurial Diaspora in India and Brazil. Her Doctoral Study developed a model for cultivating entrepreneurial behaviour in underdeveloped communities. Norah is committed to finding new ways to bring business and underserved communities closer together.  Norah has designed innovative approaches to fostering entrepreneurial and digital mindsets in Higher Education. When she is not in the classroom or researching she is working on consulting projects, particularly for SMEs or Startups.  

LEARN MORE ABOUT NORAH>

Rohan Perera

FACILITATOR & PARTNER LEAN DISRUPTOR

Rohan Perera is an advocate of Jake Knapp’s (Author of Sprint, How to Solve Big Problems and Test New Ideas in Just Five Days) Design Sprint process. The Design Sprint packages the “greatest hits” of design thinking and innovation frameworks into a fast process that any team can use. Rohan has run multiple Design Sprints across Ireland, the U.S and the U.K for companies such as The Institute of Banking, Glandore, Aviva, ClaimVantage, Irish Life and Spencer Stuart International. He has trained over 200 Design Sprint facilitators worldwide, including in Singapore and Sri Lanka. Some of the organisations represented at Rohan’s Design Sprint training are Dun & Bradstreet, Davy, ESB, Ammeon, University College Dublin, Plusvital, Altify, MoneyMate, Aviva, Poppulo, Irish Life, Bearing Point, Learnovate and Trinity College Dublin.

 

LEARN MORE ABOUT ROHAN>

How will I learn?

Learn by Doing Live Online 

Digital Entrepreneurship will enable you to unlock your entrepreneurial capacity. This module provides students with the opportunity to work in entrepreneurial teams applying an Effectual Mindset to navigate the digital landscape. This module integrates innovative best-practice methods for cultivating entrepreneurial behaviour. Students participate in a series of interactive workshops using collaborative tools identify opportunity, prototype and test business concepts. 

Between the 1st – 5th March, participants engage in live online classes in the morning beginning at 9.30am – 1.30pm and individual or group assignments in the afternoon running from 2.30pm to 4.30pm (may vary). As the course involves continuous assessment, participants must attend all class sessions.

After this intensive classroom based week there is a further two weeks of non-classroom, flexible learning to complete the module (i.e. complete by 19th March). During these weeks students are required to meet online with the project group they worked with during the first week to complete their assignment. Students will also review and study all module materials with support from their peers and mentors through meetings. Finally a ‘Final Reflections’ piece of work will be completed. 
 

CLICK HERE FOR AN INDICATIVE COURSE OUTLINE AND SCHEDULE>

How to apply for a place

UCD Academic Criteria

All applicants must hold a minimum of an honours degree (Level 8) in any discipline – OR – in the absence of a degree applicants who have 5 years or more of relevant employment history can apply under UCD’s Recognition of Prior Learning (RPL) Policy.

In the absence of a degree, 5+ years of relevant work experience may be considered under UCD’s Recognition of Prior Learning (RPL) policy. Such applicants must submit their CV and any transcripts, certificates. We also ask that RPL applicants provide 2 professional/employment references recently dated and on headed paper or from official email addresses which include name, role and email address along with referees contact details.If you are applying under RPL, please review your CV to ensure that it:-
1) demonstrates where you have shown leadership and self-direction 
2) describes management or entrepreneurial experience 
3) Describes responsibilities in the areas of eg. employees, budgets, clients.

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Criteria to avail of a free or 90% subsidised place through the July 2020 Government Stimulus Package 

If you are applying for a fully or partially funded place on this course funded by the July Stimulus Package you must satisfy the following criteria depending on your status.

Unemployed (In receipt of an eligible DEASP Payment):

Applicants with this status must be in receipt of an eligible payment from the Department of Social Protection (see complete list here) – OR – Be signing for social insurance contribution credits – AND – Be actively seeking employment. Applicants must upload Written confirmation from the Department of Employment Social Protection (DEASP) that you are in receipt of a social welfare payment (this should include your name, the name of payment and date) OR receipt from Post Office -OR- a statement from DEASP OR proof of payment into your bank account (this must include your name, the name of the payee and the date). All financial details can be redacted. You may also log into www.mywelfare.ie  or mygov.ie to download details of your claim for verification purposes.

COVID 19 PUP Recipient: 

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hold a Stamp 4 visa for 3 years prior to the start of the course. Applicants must upload Written confirmation from the Department of Employment Social Protection (DEASP) that they are in receipt of a social welfare payment (this should include your name, the name of payment and date) -OR- receipt from Post Office -OR- a statement from DEASP -OR- proof of payment into your bank account (this must include your name, the name of the payee and the date). All financial details can be redacted.


Returners (previously referred to as homemakers and carers):

Applicants with this status must be a Returners (Homemaker/Carer) for a minimum period of 9 of the previous 12 months prior to your application -OR- be economically dependent on a partner or spouse and been unemployed for 9 of the previous 12 months. Applicants must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hold a Stamp 4 visa for 3 years prior to the start of the course. You must swear a declaration before a Commissioner for Oaths attesting to your status. A form to complete this process is available here  and it should be signed, stamped and dated.


Formerly self-employed:

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme. Applicants must upload a letter from Revenue stating that you are no longer trading -OR- a similar letter from your (former) accountant – OR – Swear a declaration before a Commissioner for Oaths stating that you are no longer self-employed.


Employed:

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hola a Stamp 4 visa for 3 years prior to the start of the course. Employed applicants must upload your most recent payslip OR letter or email from employer OR your Employee Details Summary from Revenue. All financial details can be redacted. Note: Employed applicants will be required to pay a fee which equates to 10% of the actual total fee cost of the course


UCD English Language Criteria

If English is not you first language, you must meet the English Language Requirements for UCD. Click here for the list.

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As part of your application to this course, you will be required to complete an online form and upload the following information.   

  1. Your CV
  2. Academic transcripts of your results or a copy of your academic parchment 
  3. Your status verification. This will vary depending on whether you are employed, unemployed, a returner or previously self-employed. 
  4. A copy of the photo page of your passport
  5. English language certification in line with the criteria above.. 

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LEARN MORE ABOUT SPRINGBOARD+ REQUIREMENTS >

Places will be offered on a rolling basis as eligible applicants complete their application.

Places on UCD Innovation Academy courses are in high demand. If you like the sound of this course, we encourage you to register your interest now and begin your application.

If you don’t have all the required documentation to hand, we would encourage you to begin your application and upload these at a later point before the deadline.

We often run online information sessions for anyone who has registered their interest in a particular course with us. 

Contact our Admissions Team

Mary Saunders | Karina King | Jojo McDonnell

MARKETING & RECRUITMENT

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