TU Dublin - UCD
Design Thinking + Digital Marketing
(10 ECTS-Online)
10th - 21st* May 2021

Design Thinking and Digital Marketing are increasingly being regarded as core skills in the workplace today to support businesses to navigate emerging challenges and capitalise on new opportunities. Design Thinking is a proven and repeatable process that any organisation, business, network or profession can employ to uncover new opportunities, gain new perspectives and insights on problems, and develop innovative solutions of value.  
This live-online course will help you to develop these skills in an immersive, hands-on way. In the first week of the course, participants will develop their creative confidence, explore the evolution of innovative ideas in multidisciplinary teams and practice translating these ideas into value through an innovation sprint using the Design Thinking framework to prototype a solution to a problem presented by an external organisation. In the second week, participants will explore digital tools to develop and execute an innovative online campaign for an external client.
 

This course is offered free or 90% subsidised rate of €110 for eligible applicants through the Government of Ireland July 2020 Stimulus Provision. See below for further information. Please note as this course is jointly offered by TU Dublin and UCD, you will be registered to both institutions. 

*Individual and group project work to be submitted by 4th June 2021. See ‘How will I Learn?’ section below. 

Who is this course for?

Sectors Impacted by Covid19

Individuals in sectors that have been significantly impacted by the Covid-19 Pandemic (e.g. hospitality, tourism, entertainment) who want to upskill for a new direction to enhance their employability or who want to learn to innovate for a redefined industry.

Aspiring and early stage Entrepreneurs

Individuals who are currently or recently self employed who want to develop their innovation and digital skills to enhance their venture and to develop new revenue streams.

Professionals who want to up-skill

Professionals working in industry who may want to upgrade their skill set to enhance their career trajectory and support their organisation to thrive.

UCD Innovation Academy Alumni

This course offers a great opportunity for graduates of UCD Innovation Academy Postgraduate programmes to 'deep-dive' into Design Thinking and build on the skills and tools already gained.

What you will learn.

On completion of this course, you should be able to

  • Gain an in-depth practical understanding of the five stages of Design Thinking and their interdependence.
  • Develop an understanding of the appropriate application of Design Thinking and develop an appreciation for its benefits and limits across disciplines and sectors
  • Learn to add value to the Design Thinking process by applying practiced skills of empathy, creativity, idea selection, facilitating teamwork, rapid prototyping, iterative design, pitching and story-telling
  • Demonstrate the application of the five stages of Design Thinking in the context of a complex ‘real world’ challenge
  • Apply reflective practices to identify lessons learnt about the project, the process and the teamwork
  • Develop the ability to make sound judgements regarding timing, process and number of iterations of Design Thinking appropriate for a particular problem and be able to guide others to enhance outcomes.
  • Develop team working, communication and presentation skills.

Full module description 

On completion of this course, you should be able to

  • Critically analyse methods, techniques and technologies available for eMarketing
  • Make informed decisions to market an eBusiness in the digital landscape.
  • Evaluate the appropriateness of eMarketing tactics for market segments
  • Design a design a digital marketing strategy for a selected marketing offering
  • Have a strong appreciation of how technology is facilitating the process of marketing and
    ecommerce
  • Implement an integrated digital strategy to grow small business online

Full module description 

What you will gain.

Meet Your Facilitators

Maurice Knightly

ENTREPRENEURIAL SPECIALIST

He is currently a director of several companies ranging from food and catering to new media. From 1992 to 2009 he was deputy managing director of the O’Brien’s Irish Sandwich Bars franchise, responsible for operations, training, marketing and purchasing. He worked to grow the chain to 282 outlets in 10 countries and developed the brand’s initial presence in each new market.

LEARN MORE ABOUT MAURICE>

Norah Cussin

LECTURER IN TRANSVERSAL SKILLS, TU DUBLIN

Norah Cussen is a lecturer and researcher in Technological University Dublin and a Global Leader at the Society for Effectual Action. She is an advocate of entrepreneurial practices and building digital competences across disciplines. Norah has worked on many research projects, published papers and presented her work at international conferences. Highlights of Norah’s research include her Marie Curie- Sklodowska Fellowship with European Commission for Horizon 2020 researching Entrepreneurial Diaspora in India and Brazil. Her Doctoral Study developed a model for cultivating entrepreneurial behaviour in underdeveloped communities. Norah is committed to finding new ways to bring business and underserved communities closer together.  Norah has designed innovative approaches to fostering entrepreneurial and digital mindsets in Higher Education. When she is not in the classroom or researching she is working on consulting projects, particularly for SMEs or Startups.  

 

LEARN MORE ABOUT NORAH >

How will I learn?

Learn by Doing Live Online 

This course takes a practical, ‘hands-on’ approach to learning facilitated through highly interactive ‘live online’ workshops combined with individual and team challenges and team projects. 

Successful applicants are required to attend 90 minute live-online orientation class in the week before the course starts. 

The course consists of two five-day modules delivered back-to-back on week-days followed by the submission of individual reflection assignments for each module and team project work within two weeks of the final teaching day. 

During the teaching weeks, participants engage in live online classes in the morning beginning at 9.30am – 1.30pm and individual or group assignments in the afternoon running from 2.30pm to 4.30pm (may vary). Students will work in teams of six to apply what they have learned in class to a particular project for each module.   

As the course involves continuous assessment, participants must attend all class sessions.

After these intensive classroom based weeks there are further weeks of non-classroom, flexible learning and deliverables to submit to complete the course. During these weeks students are required to meet online with the project group they worked with to complete their project output. Each student will be required to submit a short personal learning reflection for each module of the course. 

How to apply for a place

UCD Academic Criteria

All applicants must hold a minimum of an honours degree (Level 8) in any discipline – OR – in the absence of a degree applicants who have 5 years or more of relevant employment history can apply under UCD’s Recognition of Prior Learning (RPL) Policy.

In the absence of a degree, 5+ years of relevant work experience may be considered under UCD’s Recognition of Prior Learning (RPL) policy. Such applicants must submit their CV and any transcripts, certificates. We also ask that RPL applicants provide 2 professional/employment references recently dated and on headed paper or from official email addresses which include name, role and email address along with referees contact details.If you are applying under RPL, please review your CV to ensure that it:-
1) demonstrates where you have shown leadership and self-direction 
2) describes management or entrepreneurial experience 
3) Describes responsibilities in the areas of eg. employees, budgets, clients.

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Criteria to avail of a free or 90% subsidised place through the July 2020 Government Stimulus Package 

If you are applying for a fully or partially funded place on this course funded by the July Stimulus Package you must satisfy the following criteria depending on your status.

Unemployed (In receipt of an eligible DEASP Payment):

Applicants with this status must be in receipt of an eligible payment from the Department of Social Protection (see complete list here – OR – Be signing for social insurance contribution credits – AND – Be actively seeking employment. Applicants must upload Written confirmation from the Department of Employment Social Protection (DEASP) that you are in receipt of a social welfare payment (this should include your name, the name of payment and date) OR receipt from Post Office -OR- a statement from DEASP OR proof of payment into your bank account (this must include your name, the name of the payee and the date). All financial details can be redacted. You may also log into www.mywelfare.ie  or mygov.ie to download details of your claim for verification purposes.

COVID 19 PUP Recipient: 

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hold a Stamp 4 visa for 3 years prior to the start of the course. Applicants must upload Written confirmation from the Department of Employment Social Protection (DEASP) that they are in receipt of a social welfare payment (this should include your name, the name of payment and date) -OR- receipt from Post Office -OR- a statement from DEASP -OR- proof of payment into your bank account (this must include your name, the name of the payee and the date). All financial details can be redacted.


Returners (previously referred to as homemakers and carers):

Applicants with this status must be a Returners (Homemaker/Carer) for a minimum period of 9 of the previous 12 months prior to your application -OR- be economically dependent on a partner or spouse and been unemployed for 9 of the previous 12 months. Applicants must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hold a Stamp 4 visa for 3 years prior to the start of the course. You must swear a declaration before a Commissioner for Oaths attesting to your status. A form to complete this process is available here  and it should be signed, stamped and dated.


Formerly self-employed:

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme. Applicants must upload a letter from Revenue stating that you are no longer trading -OR- a similar letter from your (former) accountant – OR – Swear a declaration before a Commissioner for Oaths stating that you are no longer self-employed.


Employed:

Applicants with this status must be currently living in Ireland, ordinarily resident in an EU/EEA/UK/Swiss state for at least three of the five years preceding your entry to the programme and be an EU/EEA/UK/Swiss state citizen or hola a Stamp 4 visa for 3 years prior to the start of the course. Employed applicants must upload your most recent payslip OR letter or email from employer OR your Employee Details Summary from Revenue. All financial details can be redacted. Note: Employed applicants will be required to pay a fee which equates to 10% of the actual total fee cost of the course


UCD English Language Criteria

If English is not you first language, you must meet the English Language Requirements for UCD. Click here for the list.

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As part of your application to this course, you will be required to complete an online form and upload the following information.   

  1. Your CV
  2. Academic transcripts of your results or a copy of your academic parchment 
  3. Your status verification. This will vary depending on whether you are employed, unemployed, a returner or previously self-employed. 
  4. A copy of the photo page of your passport
  5. English language certification in line with the criteria above.. 

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LEARN MORE ABOUT SPRINGBOARD+ REQUIREMENTS >

Places will be offered on a rolling basis as eligible applicants complete their application.

Places on UCD Innovation Academy courses are in high demand. If you like the sound of this course, we encourage you to register your interest now and begin your application.

If you don’t have all the required documentation to hand, we would encourage you to begin your application and upload these at a later point before the deadline.

We often run online information sessions for anyone who has registered their interest in a particular course with us. 

Contact our Admissions Team

Mary Saunders | Karina King | Jojo McDonnell

MARKETING & RECRUITMENT

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